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The first step in this process is to create a robust portfolio of relevant keywords and keyword phrases that are being searched for regularly by potential customers and target audiences. We begin by taking your own input on what means the most to you in regards to keywords, and then we take the time to significantly expand this list by cross-checking your suggestions with what search engines are telling us about actual keyword searches. By combining your feedback with information from search engine databases, we are able to target the most appropriate keywords and keyword phrases, which are the ones that will actually deliver the results that you are looking for. |
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| The next step in the process is for us to see what your top competitors are doing when it comes to search engine optimization. We look at their links, where their links are coming from, and what keywords they have |
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| decided to optimize for their Websites. This will give us a significant edge over your competitors, because we can get results for your Website by seeing what they are doing. We can create this edge by improving on those strategies, moving your Website above the Websites of your competitors in search engine results. |
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Preparing Search Strategy |
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| After carefully analyzing your competitors' SEO strategy and preparing keyword list, we can develop a search strategy that will improve your search engine visibility. We will take the time to lay out a comprehensive step by step plan for what needs to be done in order to achieve high caliber results for your chosen keywords. |
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| Search strategy can be broadly divided into two categories: |
| 1) On-Page Optimization - Changes made to your Website |
| 2) Off-Page Optimization - Spreading word about your Website on other Websites (blogs, directories, Facebook, Orkut, Linkedin, etc) |
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| Website optimization or on-page optimization refers to all the steps that are taken to make a Website SEO-friendly. Some of these steps are: |
• Re-write your Website's content if it is not SEO-friendly or copied from another Website
• Include the keywords listed during your business analysis in your Website content
• Incorporate the SEO-friendly tags in your sites HTML code |
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Website promotion or off-page optimization refers to all the efforts that are made to publicize your Website in other Websites. Some of the activities that we undertake to promote your site are as follows: |
- Link building
- Directory submissions
- Article submissions
- Press releases
- Book marking
- Blogging
- Forum entries
- Social Media Optimization
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| Website promotion can also take the form of paid advertisements on search engines. The paid advertisements on search engine results are also referred as Pay-per-click (PPC) campaigns. PPC is an Internetadvertising models in which the ads appear on search engines, blogs, and forums. The advertiser is only charged when a user clicks on these ads. |
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Online Reputation Management |
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| In today's scenario, a prospective buyer researches a product on various sites before making the final purchase. Good publicity can boost online sales of your product and bad publicity has adverse effect. We attempt to understand your products and services and add comments describing their benefits in forums and blogs. Malicious users or your competitors on the other hand, can leave negative posts. We counter these by adding positive comments in reply to the bad comments. |
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| During the SEO phase, we provide ranking reports that are designed to track the current status of your Website in the top search engines every single month. We personally monitor your Website traffic, paying particular attention to where the traffic is coming from and what keywords are being used by people in order to find your Website. We will analyze which keywords are being used most effectively when it comes to generating sales and leads, and we take the time to adjust our own SEO techniques and tactics in order to focus on the keywords that are being most productive. |
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